http://marinedebrisblog.wordpress.com/2014/03/18/litterati/

#Litterati
March 18, 2014 by NOAA Marine Debris Program

By: Jeff Kirschner, Guest Blogger

I was pushing my two kids in a double-stroller through the Oakland hills
in California, and as we rolled alongside a winding creek, my daughter
noticed a plastic tub of kitty litter in the water.

“Daddeeeeee,” she said in a puzzled voice. “That doesn’t go
there.”

Sure, I’d seen litter before. But that moment, witnessed through a
child’s eyes, opened mine. I began to notice litter everywhere:
sidewalks, streets, and playgrounds. And I live in the San Francisco Bay
area, a place that prides itself on being eco-conscious and
environmentally friendly.

Then I remembered a lesson I learned as a kid at summer camp. Just
before our parents visited, our camp director would instruct each of us
to pick up five pieces of trash. 200 kids x 5 pieces per kid = a cleaner
camp.

So why not apply that same crowd-sourced model to the entire planet? And
leverage technology to do it.

That’s when Litterati was born. The vision is a litter-free world.
Here’s how it works.